Sunday, January 6, 2019

Promo Day at #OurAuthorGang

Book Promo Sunday

We're starting a new tradition at #OurAuthorGang.
Every Thursday we'll add a book promo post to our Facebook page such as this POST

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We'll pick four books from the post to promote on our blog.
Enjoy this week's selection:



Epic fantasy
“Cas Peace's Artesans of Albia trilogy immediately sweeps you away: the drama starts with King's Envoy, continues unabated in King's Champion, and climaxes in King's Artesan, yet each volume is complete, satisfying. The Artesan series propels you into a world so deftly written that you see, feel, touch, and even smell each twist and turn. These nesting novels are evocative, hauntingly real. Smart. Powerful. Compelling. The trilogy teems with finely drawn characters, heroes and villains, and societies worth knowing; with stories so organic and yet iconic you know you've found another home—in Albia.”



**10th Anniversary Edition**
Mum used to tell me there were no monsters in the closet, magic was an illusion, and other worlds were pure fantasy. She lied.
Three years after her mother’s death, Cassandra is dealing with the reality of an alternate world, magical powers, and monsters.
Failed by the police, the local preternatural groups come to her for help. Drawn into the investigation and mystery of the Soul Market, she must find those missing before it becomes too late. 
Cassandra will stop at nothing to help those she now calls friends, even if it costs her everything. Something is going bump in the night – it’s time for her to go bump back!
A gripping supernatural novel set in post-blitz Scotland, the first of an upcoming series.
“No man in this world may boast of his might, he is awake in the morning and dead at night.”
Widowed in World War 2, Annette and her young son face a completely different life as they exchange the devastation of post-blitz London for the slow pace of a small village. The house they have inherited is old, its bones still settling, creaking noises in the dead of night and the murmur of scritch-scritch in the walls. Located outside the village of Lochnagar, it’s been empty for many years.
The unfolding of how the Clockmaker made his plans, his meticulous preparations and macabre creations, all builds up to a series of gruesome, horrific murders. These have just one end in view: his release from that which has held him captive for centuries.
A chilling supernatural novel with characters you’ll come to care for, The Clockmakerwill interest anyone who fears the dark – and what might lie in the shadows...
2018 New Apple Summer eBookAwards for Excellence in Independent Publishing: Solo Medalist Winner
2018 TopShelf Award Finalist in the Category of Memoirs (Other)
Toni Home Perm, Flexible Flyer Snow Sled, Hula Hoop, Mercurochrome, Fishnet Stockings, Beatles, Mohair, Go-Go Boots, Aluminum Christmas Tree...and, the beat goes on.
While the mushroom cloud of the Cold War hovered over us, my sister and I carried on as kids do regardless of world events. Since the daily minutiae of life provides the magic for memories to MUSHROOM WILDLY--feed your head my nostalgic recollections of growing up during the '60s counterculture.
Serious, sentimental, or silly revelations set aside: you know better than to duck and cover under a school desk for protection against nuclear fallout.

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COMMENTS

Erika M Szabo

3 weeks ago  -  Shared publicly
 
We're happy to post about a nice selection of books today :)
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Erika M Szabo via Google+

3 weeks ago  -  Shared publicly
 
Promo Sunday at #OurAuthorGang
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nicola L Osguthorpe

2 weeks ago  -  Shared publicly
 
A great selection of books
 
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Ruth de Jauregui via Google+

3 weeks ago  -  Shared publicly
 
A selection of the great books from the #OurAuthorGang Thursday promo. Post your book on this coming Thursday's post on the Our Author Gang page, share the post and you too can be one of the Sunday selections on the blog!
 
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Ruth de Jauregui

3 weeks ago  -  Shared publicly
 
A wonderful selection of books! Congratulations to those who posted and shared on the Our Author Gang FB page!!
 
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Toi Thomas via Google+

3 weeks ago  -  Shared publicly
 
It's promo day at #OurAuthorGang
 
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Eva Pasco

3 weeks ago  -  Shared publicly
 
Congrats to the other three authors whose books are featured! I'm honored to have mine included.
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Stephanie Collins via Google+

3 weeks ago  -  Shared publicly
Erika M Szabo originally shared this
 
Promo Sunday at #OurAuthorGang

Saturday, January 5, 2019

Author Branding by Karina at #OurAuthorGang

 Author Branding
by Karina Kantas
Posted by Erika M Szabo
The photos in this post are Karina's designs and added to the blog with her permission.


Why is it so important to have a branding? It's what identifies you. This is especially important for an author. There are so many of us now, that we need to stand out and be identified with unique branding.
People will see your logo and branding and now that it’s yours. The branding must represent you as an author and your books.
Once an author has a branding and official logo, they need it to be seen all over social media. Use it for merchandise and author swag and just make sure it’s seen everywhere.
An author should have only one branding. Changing it can create problems and become costly.
If you have a logo but it needs updating, be ready to create a big marketing plan around this as ALL your customers need to know. This includes changing your merchandise as well.
If you're just starting out and need a logo and brand, Author Assist can help you with that.
I will arrange a conference call where the two of us will brainstorm and come up with your branding concept. Once we have that we can start talking about the logo. This is the mark that identifies you.
Prices for branding and logo design start from only 35e
Below are some of my author logos and branding and the concept behind them.

Karen J Mossman - The Magic Of Stories  https://www.facebook.com/karensmagicofstories/

I first designed Karen's original logo and branding banner a few years ago.  After a chat, we both decided it needed an upgrade. We couldn't change the branding as Karen had been using this for many years. It just needed updating with colour and a design that would stand out and be remembered. I won't go into the concept as it's obvious from the images what Karen does and writes about.

Scott Mosses - The Laughing Warrior
https://www.facebook.com/FoolsOfParody/
Scott writes very political but humorous science fiction.  In fact, his novels, have many sub-genres. But what they do have in common is each story has a hero, whether it's an angel or man/ woman on the street. But it's Scott who is the writing warrior for the subject matter he covers and the laughing part comes to from his humour, even when writing about controversial subjects.
We went through quite a few designs, but I kept coming back to a rune stone. The symbol is for a warrior and the little smile we added covered the humour laughing part. 


Victoria Saccenti - The Essence of Romance https://www.facebook.com/VictoriaSaccentiAuthor/
Although Victoria is the author of historical romances, her future books would not be in that genre. So instead of just having a romance author branding, we had to come up with a concept that was original and memorable.  We brainstormed a list of words that referred to the kind of romance she writes. We come up with The Essence of Romance. The first image that popped in my head was of a perfume bottle and either her initials or a love heart to come out of the top looking like essence. My concept was brilliantly designed by Kim from The Kilion Group.

Wesley Britton - Alien Vision



Wesley will always be known as a science fiction author, even if his sci-fi does go into sub-genres, because of his amazing sci-fi series The Beta Earth Chronicles. The first thing we worked on was the logo. I picked this symbol as it a very well-known symbol in science. It was also important to show or add the fact that Wesley Britton is blind and has lost all sight in both eyes. Quite remarkable if you learn of all that he's achieved. So that's where the eye in the middle of the symbol came from and to make it more alien looking, I used the same colour as one of the key characters in The Beta- Earth Chronicles.  Again, with the branding, I wanted to add something that would represent him as an author and his strength. So that's how Alien Vision came about.
And it was humbling to see my logo and branding on official merchandise.

Here are some more logos I have designed.




See more designs by Karina:

Author Assist offers author services to any author, no matter the genre they write in or whether they are already published or not. This help is affordable and will suit every author’s budget.
For more information and to arrange a chat with Author Assist, please email.

Click to read our previous posts:
2019   2018   2017

Don't forget to come back tomorrow to read the Sunday post, we're starting an exciting new tradition. If you're a book lover, you will love the post.
COMMENTS

Erika M Szabo

3 weeks ago  -  Shared publicly
 
Cool designs Karina! Love the one you did for Victoria :)
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Thanks Erika. The brand is perfect for her.

Erika M Szabo via Google+

3 weeks ago  -  Shared publicly
 
About Author Branding by Karina at #OurAuthorGang
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nicola L Osguthorpe

2 weeks ago  -  Shared publicly
 
I never thought about branding before, something to think about. Thank you Karina
 
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Tricia Drammeh via Google+

3 weeks ago  -  Shared publicly
 
Great information for all authors!
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Ruth de Jauregui via Google+

3 weeks ago  -  Shared publicly
 
Karina Kantas shares her experience and expertise in author branding on #OurAuthorGang today. Great post!
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Ruth de Jauregui

3 weeks ago  -  Shared publicly
 
Thank you so much for sharing your expertise Karina!
 
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Chris Weigand shared this via Google+

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Thanks for the share Chris

Cindy Smith shared this via Google+

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Cindy Smith

3 weeks ago  -  Shared publicly
 
Good Points!  Nice article!
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Thanks for reading and your comment Cindy

Toi Thomas via Google+

3 weeks ago  -  Shared publicly
 
Today, Karina Kantas shares the importance of branding and some of her own designs. #OurAuthorGang
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Thanks for the share Toi

Eva Pasco

3 weeks ago  -  Shared publicly
 
Interesting! Very creative and eye-catching brands!
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Thanks Eva.

Stephanie Collins via Google+

3 weeks ago  -  Shared publicly
Erika M Szabo originally shared this
 
About Author Branding by Karina at #OurAuthorGang
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Thanks for sharing Stephanie.

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