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Book Marketing: Three Tips to Promote Your Book(s)
Without Alienating Readers
By N.N. Light
You’ve just published a book. Congratulations! You’ve done something that many have tried and few have succeeded. Give yourself a pat on the back… then put on your thinking cap. It’s time for the next step: promoting your book.
Book promotion is something most authors dread. I get that and I’m here to help. Being an author myself, I know how overwhelming it is to sell and market your book. In today’s publishing market, both traditional and indie authors are expected to promote and be active on social media.
As my first post on A Small Gang of Authors I thought I’d share some book promotion tips with you today. Who am I? My name is Mrs. N and I’m one-half of the pen name N. N. Light (my husband is the other half). I am a social media marketer by trade and I have the social media reach of over forty-five million. I’ve been in the book industry for over twenty-six years and I specialize in matching books to readers. In addition, I’m the author of four books (with more on the way) and I firmly believe in authors helping authors succeed.
Below are my three tried-and-true tips to promoting your book(s) without alienating readers. The key to effective book promotion is to balance your selling of your wares with connecting with your followers/readers.
Be a real live person. In the digital age, robots and automation are everywhere. Don’t be a talking billboard on social media. Don’t scream at the top of your lungs, “BUY MY BOOK! BUY MY BOOK! BUY MY BOOK!” Instead, connect with your followers and take an actual interest in their lives. Say hello and talk about things that interest you.
When I first joined Twitter, I had no followers. I started following people who shared similar interests. I soon had a following and made connections. I built a trust with my followers and laid a foundation that’s more valuable than money. Sure, it was a slow process but these same followers are still with me today.
Love to bake, shop, hunt, travel or another hobby? Talk about it online. Intersperse news about your writing and books with what you like to do in your free time. Your following will soon grow and readers will connect with you, the person.
Pick three social media outlets and be consistent. Every day, a new social media outlet pops up. It’s hard to keep up. I mean, who has time to tweet, pin, facebook, tsu, post pics on Instagram, etc? I surely don’t. Readers want consistency so here’s my advice: pick three social media outlets that work for you. For me, it’s my blog, Twitter and Pinterest. I post to my blog every day (Monday through Friday), tweet 24/7 and add pins to my Pinterest boards at least once a week.
My followers know that if they want to connect with me, the first place they do it is Twitter. It’s my go-to platform and I’m always on there. I’m a social butterfly and I love how Twitter is like a global social club. I meet people from all over the world, get news I can’t get elsewhere and connect with people I’m interested in. I can share my thoughts on a topic without having to explain myself. If I have news to share (whether personal or professionally), it goes out to my followers and even strangers (when I use the right hashtags).
My blog is my secret weapon. Secret weapon? Yes! Every day, I create new content online and Google grabs it, sorts it and ranks it. Through SEO (Search Engine Optimization), I’m able to help Google get my writing into the hands of readers. Since I started blogging, my followers have sky-rocketed.
Authors underestimate how powerful a tool a blog can be. Not only can you have one place where you can promote your book(s), the more you write, the higher your blog gets ranked by Google. Think about it for a second. Every time you post something on your blog, your writing goes out into the world. If you post twice a week for a whole year, that’s 104 sales pitches for you as a writer and author.
Yes, sales pitches. Each time you write a blog post, it’s a sales pitch for someone to read, secretly disguised as an inspirational thought, writing tip, recipe, book review, vacation memories, holiday remembrance, etc. Someone who’s never heard of you will run across your blog post and read your writing.
What happens next will be up to your writing. If your writing inspires/moves the reader, they’ll comment, follow your blog or even check out your book(s).
The best thing about using your blog to showcase your writing is that it’s absolutely free. It doesn’t cost you a thing and the results will astound you.
Remember one important thing about social media: be consistent. No matter what social media platform you use, be consistent. You don’t have to post every day like me. Find what works for you and do it. If it’s only once a week or once every two weeks, that’s fine. Just let your followers know what the schedule is so they’re in the loop. If they think you’ve abandoned them, they’ll leave and won’t come back.
Use graphics in your promotion. Studies show that 76% more readers will click-through to check out your book(s) if a graphic/photo accompanies your blog posts/tweet/update. Readers are visual creatures and one way to pique their interest is to create a quote graphic.
Find a compelling quote that will draw readers in. Create a graphic using one of the many software applications available (Photoshop, Adobe, Canva, etc) and save it to your computer/device. I have a folder with all the graphics I’ve used for my books so it’s easy to post to Twitter/Pinterest/Blog.
I can’t stress this enough, use graphics in Twitter and on your blog. Trust me, you’ll get more readers intrigued with a visual aid than by saying you have a book for sale.
Readers will be more likely to buy your book(s) if you have established a connection and they trust you. I’ve built trust as an authentic author/blogger/reviewer and readers trust me when I tell them something is great.
I hope these tips have helped you to see that book promotion is not only essential but fun, too. You’ve done the hard stuff, writing and publishing the book. Promotion is sharing your writing with the world while building your brand.
Sharing Time: What do you struggle with the most when it comes to book promotion? I’d love to hear from you. I’m happy to answer any and all questions, too. If you prefer, you can email me.
Author Bio: N.N. Light is the best-selling husband-wife writing team, commonly known as Mr. N and Mrs. N. Mrs. N. has been creating stories ever since she was little. Her grandfather remembers when she was two years old, she would stand at the top of the stairs and tell him a story filled with emotion (and in a language foreign to him) with her hands on her hips. Let’s just say she was a born storyteller.
They’re blissfully happy and love all things chocolate, books, music, movies, art, sports, trains, history, cooking and baking. Their mantra is to spread the Light.
Most of the time you can find them on Twitter or getting new ideas on how to spread the Light on Pinterest. They’re a proud member of ASMSG and Independent Author Network.
Subscribe to their author newsletter and you'll be eligible to win $5 Amazon gift card monthly: http://ow.ly/jWec308TabL
In addition to being authors, they’re also book promoters/reviewers, social media marketers/influencers and the owners of N. N. Light Author Promotions. They both love books, have ever since they were young. Matching up books and readers is something that gives them great pleasure.
They’d love to connect with you either via email or via these various social media sites:
Amazon Author Page: https://www.amazon.com/author/nnlight
Independent Author Network: http://www.independentauthornetwork.com/n-n-light.html